News and Trends in the Beverage Industry — Forecast for 2021

News and Trends in the Beverage Industry —

Forecast for 2021

The COVID topic has penetrated many business spheres in 2021, and it seems that the beverage industry has also been impacted by it. And it’s not surprising to understand why it is so. More and more consumers are beginning to realize the importance of physical and mental health to sustain them during the pandemic. This is why they’re starting to exercise more, have a good sleep, stick to a balanced diet, and, of course, consume products including beverages that can benefit their health. This one and a few more trends will become domineering in the beverage industry in 2021. Move on reading to see what trends in the beverage industry will dominate this year.

More and more consumers are beginning to realize the importance of physical and mental health to sustain them during the pandemic. This is why they’re starting to exercise more, have a good sleep, stick to a balanced diet, and, of course, consume products including beverages that can benefit their health. This one and a few more trends will become domineering in the beverage industry in 2021.

Health-Conscious Beverage Consumers

 

In 2021 people still might indulge in drinking alcohol and fizzy drinks for recreation or other purposes. But it’s no surprise that people will want to drink more healthy beverages like clean waters, mineral waters, or waters with useful elements to improve their health. This is why healthy drinks are more likely to be on the rise in 2021 and beverage brands that cater to the needs of health-conscious consumers will definitely profit. Such types of drinks can bring value to people who vigorously take care of their health by paying thorough attention to what they’re consuming. 

For instance, the water like №1Botanicals will be unquestionably in the spotlight for such consumers. It consists of herbal extracts such as mint, rosemary, and ginger that are high in nutrients, antioxidants, and anti-inflammatory compounds that prevent inflammation, boost the immune system and blood circulation, have stress-reduction properties, and help indigestion, etc. People want not to only quench their thirst but they want their drinks to be rich in nutrients and have value in them. Moreover, such ingredients are closely studied by scientists. That’s why healthy drinks will become the number one trend in the beverage industry for health-conscious consumers.

№1 Botanicals water - in the spotlight for consumers | MER

Plastic Bottles are On the Rise

 

Another trend in the beverage industry that will prevail in 2021 is the production of plastic bottles. Unfortunately, according to Statista, a well-known business data platform, it is estimated that more than 583 billion plastic bottles will be produced this year

They are made of polyethylene terephthalate also known as PET, which is the most widely used material for food and liquid containers. And such bottles will never biodegrade! That’s why they pose such a problem with disastrous outcomes for our environment. Other types of plastic bottles can decompose, which takes approximately from 450 to 1000 years, which is not that comforting at all. Regrettably, this is sad beverage industry news for 2021 and for us all. 

Plastic bottles - liquid containers | MER

Eco-Conscious Beverage Consumers


Even though this year we expect more plastic bottles than we had in the previous years, with the rise of global warming awareness and other environmental issues, it takes an individual to make a difference. More and more people are paying closer attention to what kind of plastic they buy. They read labels to see if it is eco-friendly, can be recycled. or can decompose. Keeping this in mind, many drink industry companies are starting to sell beverages in eco-friendly containers. For instance, they use aluminum for cans and glass for glass bottles. Such types of material are not dangerous for the environment and can be easily recycled. And many people are starting to prefer them to traditional plastic. This trend in the beverage industry will make genuine eco-conscious beverage consumers happy.

Beverages in eco-friendly containers | MER

Beverage Delivery 

 

During the pandemic, eCommerce was on the rise. People stayed at home and used various delivery services for food and drink delivery. Even though some restrictions are more lenient at the moment (for instance, you can attend a supermarket while keeping a safe distance), it seems that grocery delivery will not disappear once the virus has been regulated. It also means that people will continue to order online various beverages such as wine, beer, or any other alcoholic drink.   

Moreover, the pandemic made beverage manufacturers become more creative in the packaging of their products. Now you can easily find canned, boxed wine, and bottled cocktails. Beverage delivery and new packaging definitely deserve a position in the trends of the alcoholic beverage industry.

Beverage delivery - trends of the alcoholic beverage industry | MER

Vanishing of Cocktail Menu

 

The beverage industry is directly connected to the hospitality sphere. No one can imagine eating out without ordering something to wash down a delicious morsel of food, be it a glass of beer, fizzy soda, or savor a good bottle of wine with friends and family. From time to time we used a menu to see what the place we are visiting offered. 

But it seems that the COVID pandemic will probably illuminate the menu for good. With all the restrictions that help prevent the virus from spreading, more and more restaurants, pubs, bars use technology instead of physical menus. For instance, by scanning a QR-code, you can easily and safely access a menu via your mobile phone.

Safely access a menu by scanning a QR-code via mobile phone | MER

All in all, these are the main trends in the beverage industry that we are going to see in 2021.

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