MER Patrimony Insights: Scaling Business In The Middle of a Crisis

MER Patrimony Insights:

Scaling Business In The Middle of a Crisis

Even with the beginning of the Covid-19 vaccination in quite a few regions of the world, such as the European Union, the United States, Brazil, Russia, and the United Kingdom, many businesses, even in these countries, are still facing a severe crisis. MER Patrimony, as an innovative business that is developing and promoting successfully across a handful of industries, will share with you some interesting insights as to how to scale a business, even in the middle of the worst crisis that the world has seen in the last several decades.

MER Patrimony, as an innovative business that is developing and promoting successfully across a handful of industries, will share with you some interesting insights as to how to scale a business, even in the middle of the worst crisis that the world has seen in the last several decades.

Where to Start — Accept the “New Normal”

 

It’s vital to accept the “new normal” and a “ new feature.” This is how the World Health Organization dubbed the coronavirus’s situation in their article of October 2020. Although the situation has somehow improved since the article’s release, we have to accept the new normal and adapt to the changing business environment. 

Without accepting the situation, there’s no chance of scaling your business. If you’re still struggling to accept what’s happened, you’d better start it as soon as possible.

Going digital - surest ways of growing business during any crisis | MER

How to Proceed — Go Cloud Where Possible

 

If you are a business owner, you might have known about the positive implication technology can bring to businesses. Going digital and going cloud is one of the surest ways of growing your business during any crisis. 

If you run a customer service department, it probably means that you had to lay off some of your staff members at the beginning of the COVID crisis. You might have an office with all the necessary equipment to receive customer calls and provide efficient customer services. It was probably true for many contact center businesses, as according to Amazon, before the outbreak only 7 in 10 organizations that provided customer and support services “worked from traditional call centers’’ and only up to 10% of their staff members could work from home. But now the situation is quite the opposite, 71% of contact centers will be cloud, which will allow employees to work from home.

During the imposed lockdown that was impossible to visit offices, and many people were forced to stay at home. In this case, the cloud can become what you need. For instance, you can effortlessly move your contact center to the cloud and use cloud contact centers. Thus, your employees can provide services from home or any place in the world. 

The cloud provides the best opportunity for fast and efficient scalability. 

Employees who work from home | MER

What to Do Next — Apply Digital Strategy Faster

 

In the pre-coronavirus era, it took quite a lot of time for various companies to digitize their business. The migration process usually took from one to three years.

Now, it seems no one can afford such luxury anymore. To survive, accelerate, and scale a business, you need to introduce new initiatives in a matter of months, weeks, or even days. It’s no surprise that a lot of companies across various domains have applied the digital strategy as fast as they could. Health care providers moved to the health tech, banks and financial institutions moved to the fintech, the education sector moved to the edtech, and retailers became e-retailers in the course of a few weeks. 

Implementing a digital strategy as fast as you can is a perfect way to scale your business. But it does not mean that this transformation should be hectic. You also need to learn as fast as you can, for instance:

  • learn about new digital technologies
  • find and analyze various analytics resources
  • find digital talents among your employees or hire new ones
  • focus on the best tech tools that can benefit your company, pay attention to their security, usability, and scalability

Implementing a digital strategy - a perfect way to scale your business | MER

What’s Next? Still, Go Digital 

 

Indeed, digitized business will be the“new reality” and a “new norm” in the post-Covid era. If you are a retailer it’s time to think about moving online. We, at MER Patrimony, have lots of luxury alcohol brands that our clients would love to taste in a special place, let be it a white villa that overlooks beautiful scenery or a wine-tasting tour somewhere in Italy.

During the coronavirus crisis with all these restrictions and travel bans, it’s almost impossible for us to provide such exquisite and exclusive services. But we know that our clients would love to have a bottle of the finest wine and are ready to enjoy it at home alone or with family members. Keeping that in mind, we now offer our alcohol drinks via the internet so that we could always cater to the needs of our clients. 

Keeping all these points in mind, you should know that you can always scale and grow your business even in the middle of the worst crisis. The cloud, technology, a digital strategy applied as fast as possible, are the vital things that will scale your business no matter what.

Business in the middle of the worst crisis | MER

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